Alphega UK Elevate Convention 2025
The Alphega UK Elevate Convention 2025 was held at the Hilton Metropole NEC, Birmingham on 21-22 June. With over 250 delegates in attendance, the two-day event was filled with insightful sessions, networking opportunities, and celebrations.
One of the highlights of the weekend was the award ceremony on the Saturday evening where we recognised just some of the members who have made a significant contribution to their communities, staff and patients. The Alphega awards panel selected three winners from a shortlist of nominated pharmacies, before the attendees took part in a live vote for their Alphega Pharmacy UK, Pharmacy of the Year. The winners on the night were:
Alphega Pharmacy UK, Pharmacy of the Year:
- West Hill Pharmacy – to view a short video of why they received their award, click here.
Alphega Pharmacy UK, Special Recognition Awards:
- Green Lane Pharmacy – to view a short video of why they received their award, click here.
- Hill Top Pharmacy – to view a short video of why they received their award, click here.
The following members were shortlisted for a Special Recognition Award:
- Barnton Pharmacy
- Buckley Pharmacy
- Glennon Pharmacy
- Grassington Pharmacy
- Malmesbury Pharmacy
- Pearcare Pharmacy
On the Sunday our host for the day – Dr. Chris Martin OBE, DL – welcomed a variety of speakers to the stage who covered a range of topics related to: Elevating your pharmacy by creating efficiency and saving time:
| Des Hennelly | UK Pharmacy Trends and Insights |
| Rosie Tully | Optitote |
| Erol Ayvaz | The evolution of AI and it’s implications for community pharmacy |
| Angela Carle (Reckitt) | Nothing stronger for targeted relief of painful sore throat |
| Dr. Zubir Ahmed MP | The Future of Community Pharmacy |
| Neil Scobie | Efficiency unlocked: Alphega’s solutions for working smarter |
| Natalia Shelton (Perrigo) | ADVICE: A holistic customer response to Pain profiles in pharmacy |
| Giulio Burzacca/Bahader Mann | Elevating Community Pharmacies: Our Strategic Commitment |
| Graham Powrie (Kenvue) | Support your patients to quit smoking & nicotine |
| Mandeep Mudhar | The future with Alphega: Innovations to enhance your productivity |
| Jim Lawless | DARE Your Future: by design |
During the educational sessions, Alphega UK showcased some of the current member offer, and also shared a few of the future developments we have already launched or are working on. To remind you, you can view these videos here:
Efficiency unlocked
The future with Alphega video 1
The future with Alphega video 2
The future with Alphega video 3
Alvita and Almus OTC, one of the Diamond sponsors of the Convention, would love to hear from you and get your feedback on their brands – please take a moment to complete their survey here. And if you would like to find out more about their range, you can find the catalogue here.